Case studies Social Media ROI

Fontys Assignment 5

  • Brief overview of the institute or compagnies
  • Brief description of the Campaign goals
  • Brief description of the strategy (or strategies)



How to save energy in your home with Opower.
An example of how to succesfully sharing your data.

Opower energy
Opower energy


Bundles is an app that lets you share your data from your washing machine.

Bundles laundry app
Bundles laundry app

Sports activities

There are many ways to share your sports achievements with activity trackers for Apple and Android, e.g. with:

  • Strava
  • Runkeeper
  • Argus
  • Map my Run
  • etc

Sports events

During the Eindhoven Marathon 2016, social media was succesfully used to inform and engage both the contest participants and the visitors.

Dance events

3D print services

3DHubs is a service for 3D print owners who can print and people who don’t own a 3D printer who would like to 3D print. Websites where you can upload and downlaod 3D drawings are:



Fontys as an example, compared to Avans

Fablabs in the Media